The Problem: Cool Australia wanted an Annual Report that would double as marketing document for potential investors.
The Solution: After a brand audit and strategy we refined the Cool Australia brand to a few colours and used a fluro ink to make important date really pop.
Cool Australia’s 2014 Annual Report is easily their most eye catching and refined piece of collateral. The high impact fluro ink is balanced with a restricted colour palette to create a positive, yet still corporate, feel. Iconography is used to turn pages of data into more engaging and understandable infographics.
We also created an interactive PDF for email and a highlights version which was placed at table settings of a fundraising dinner.