Polaron approached Jen & Ben Design as they had outgrown their existing brand: it was becoming inconsistent and was too limited for who they are now. They weren’t putting their best foot forward to potential clients, and creating new collateral was time consuming, frustrating and expensive.
We sat down and ran them through a branding process. This resulted in a clear direction for all of their branding work, with a definite position that they wanted to occupy within their industry. Having a strategy made the design process smooth, and gives their beautiful new brand a system to scale outwards that was missing before.